Case Study
Aha! Stream
Bringing Online Qualitative Research into the Modern Era.
Case Study
Bringing Online Qualitative Research into the Modern Era.
| Client | Aha! Online Research |
| Date | July 2014 |
| Services | Concept development to finished design |
| Status | In development |
Aha's online qualitative research platform has proven successful. However, it has been challenging to match the client experience of observing and discussing focus group activities in-person.
We wanted to provide clients and researchers an experience on par with witnessing a focus group in-person. Instead of solely reviewing study results after completion, we wanted to bring an ongoing review of study responses and real-time discussions to the Aha! platform.
Aha! Stream, a native iOS app providing an ongoing feed of study activity responses, allowing clients and researchers to browse consumer feedback as it's submitted, as well as share and discuss those results.
The stream provides a constant flow of real-time responses for clients and researchers to review.
Jump in, get a feel for study results as they're happening, and jump back out.
Found an interesting activity response?
Clients and researchers are able to favorite, discuss, and share results amongst themselves.
